So... Blog-Bud Morgan is on about the "Vaginization of the Super Bowl" and in so doing he asks his readers what were the worst advertising moments (from a male POV) in this year's AdFest. There were many... almost too many to keep count... but this was mine:
Sunday, February 07, 2010
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Yeah Buck, that's pretty wussy for sure. Honestly, I don't think I saw ONE commercial during the Super Bowl. I was blogging with one eye on the tube, and #4 son occupied commercial time, too.
ReplyDeleteI have seen a few of them this morning on the net. The Snickers ad with Betty White & Abe Vigoda was pretty cute. But, the one with Letterman, Leno, and The Oprah was just plain lame.
Go figure.
That was a huge FAIL. All that and abortion too right? When did all that gender and political bullshit start spilling over into your sports matches?
ReplyDeleteSwing and a miss on that one. I too hope it puts the final flush on Dodge...seeing as they've been circling the drain for some time, despite taking my tax dollars.
ReplyDeleteI also think Audi's "Green Police" was an epic fail also. I hope their U.S. sales take a marked drop from that turd.
And by the way, why did the U.S. Census Bureau think it was okay to use my tax dollars to take out an ad during the Super Bowl. That's going to get my Senators a scathing letter.
ReplyDeleteI would probably never buy a Charger, but not because of their ad. I thought the ad was fairly funny. Of course, my "deep thinking" ability seems to have been turned off lately.
ReplyDeleteAnd, as I said over at Lime's place, there seems to be a disturbing trend towards ads featuring not-overly-attractive men in tighty whities. Ugh.
ReplyDeleteI thought the Audi commercial was far worse. Commercials only dare make fun of white men now, once you start looking for it you will see it all the time. I feel oppressed.
ReplyDeleteAndy: Mayhap I'm gettin' waaay too old for this kinda crap or I've lost my sense of humor, but my tolerance for stupidity was nearly zero last night. I muted nearly ALL the ads after about the first ten seconds or so, which included all the Go Daddy spots, every damned Bud Lite ad, yadda, yadda. So... I missed a lot of 'em, too.
ReplyDeleteAlison: I can't answer that one, I'm afraid. But I'm beginning to understand why some folks snap and go on shooting sprees.
BR: I DID watch that "Green Police" thing. And I was amazed. Audi/VW actually thought that was FUNNY? And I had the exact same thoughts about the census ads. What a waste of money. See "shooting spree," above.
Lou: I'll pretend I didn't hear you, mmm-kay? ;-)
Jim: That IS disturbing.
ASM: You're right about white men. That's another recurring rant my Blog-Bud Morgan has.
ReplyDeleteDamn straight. It's just plain lazy thinking. Good money being paid ostensibly for creativity, where none really exists.
ReplyDeleteHey Buck, the copy of this ad at http://www.youtube.com/watch?v=2RyPamyWotM has 300+ comments. And you'll be distressed to see we are vastly outvoted...tons and tons of pretend-males out there think this is the most wonderful thing to sail down the pike.
Know what I think is going on here? That particular aspect of manhood, more ancient than most, that has to do with capturing ground. Wresting an acreage out of an inimical force's grasp, placing it under your control, so that it is no longer under his. That's supposed to be what football is all about...traditionally...
In the 21st century, the new masculinity is being subtly defined as a readiness/willingness/ability to cheerfully retreat. A real man is "secure" as his environment is shrunk down to a pinpoint. This ties into what blogger friend Andy was talking about...
This is the ultimate effect of stigmatizing a segment of the population, making it into a soft crime to simply exist in one's natural form. The onus is placed on the man to, as a price for being tolerated, offer evidence that he can live in harmony with those who seek to minimize his role. The message is "confine yourself to this diminutive space and learn to like it." The prize to be "won" for agreeing to this new social code, is simply that the acreage of this diminutive space is to be a non-zero size; that we'll be allowed to exist at all.
That traditional aspect of manhood, seeing something good about enlarging one's holdings or the turf under one's control, is just too threatening. Like body hair, it runs afoul of our new "Dawson's Creek" rule. The noisiest females don't see us as protectors anymore, so harmless & wrong is much more appealing to the noisemakers than strong & right.
Morgan: I scanned the comments at the link you gave me and they were up to over 400 when I went. But I'm thinking what I saw was typical innernet pissing and moaning. I ain't buying the "it's satire" argument for this ad, not for the first microsecond. It's TOO serious and TOO indicative of where we are today. Metrosexuals. Feh.
ReplyDeleteThe only ads we enjoyed were the bud horse/longhorn one and the people-dolphin nut one, which was just bizarre.
ReplyDeleteI absolutely hated the ads this year.
The game was pretty good though, especially the Ain'ts kicker.
In general I thought all the ads were sub-par - or less. Although I did laugh at the Denny's ad with the chickens...
ReplyDeleteAs for the Dodge ad - enh. I am tired of commercials that make women out to be screeching harridans and men to be so put-upon.
Daph: The game WAS good, much better than usual.
ReplyDeleteKris: Men, unfortunately, ARE put-upon in this day and age.