This:
"Peak PBR" happened back around 1955 if one wants to get really technical about it. It's been all downhill since, aside from the hipster market. The entire article is here and there are STUDIES involved, too!
"Peak PBR" happened back around 1955 if one wants to get really technical about it. It's been all downhill since, aside from the hipster market. The entire article is here and there are STUDIES involved, too!
Thank you but I won't go there. My brother and I loved PBR up until we found Coors! All things considered, COORS was best. It was the BOMB!
ReplyDeleteMy father gave us an allowance of 25 cents a week. FOREVER. We made our money the old fashioned way. We mowed other people's lawns and raked their leaves and shoveled their drives and sidewalks. We raked in money, literally. In Fort Riley we did all that too AND, we hit the ball fields on Main Post with our Hefty bags and dragged all those beautiful pure aluminum cans to the recycle shop on post for 5 cents a can, man!!!! Do you know how many beers ball players from the 1st Infantry Division can drink in 9 innings? Spread out over 10 ball fields just on main post? 90% of the take was pure Coors but there was always 10% PBR.
We were rolling in the money back when I was 11, before I got married.
Heh. Your father was a good man, what with fostering enterprise and self-reliance; more should be like him today.
DeleteAs for this... "We were rolling in the money back when I was 11, before I got married." Weren't we ALL?
I posted this over on FB and requested the wisdom of the Command Master Chief aka "The Chief" for clarity.....stay tuned.
ReplyDeleteStaying tuned, here.
DeleteI like PBR, always have. Good value and for me a clean taste. I can afford any beer out there, and I do like craft beer in the kegerator. But for everyday drinking, PBR works for me. There are plenty of options for Americans, so please enjoy them all. As for the 'Hipsters'? They can all go have a collective squat on the cosmic utensil. I do not care for what they do.
ReplyDeletedc
Heh. So you ARE still reading!
DeletePBR was always, ALWAYS on hand at my in-laws' house. Sometimes it was breakfast.
ReplyDeletePBR for breakfast? THERE'S a scary thought.
DeleteGrowing up in the middle west in the late 40s/early 50s PBR was seemingly all over the place--tv, print advertisement, etc., It was pretty much regarded in the same league with the other national brands, Bud, Schltz, Miller, etc. Then somehow in late 50s it began to disappear off the radar screen and became viewed as sub-premium. In college, 62-66 I can't remember EVER seeing an ad for it or finding it in a single bar. Fact is, I thought they'd gone out of business Then, lo & behold, I hit Vietnam and there it was! (I'm sure the armed services bought lots of it because it was cheap) And a new generation of PBR drinkers was born, it seems. When I finally returned to the States and civilian life in the 70s after my AF "career" was over, PBR once again was not much in evidence. It was only when I started reading Lex that I realized from the commentary how widespread and large a constituency it had among both active and retired types in all branches--almost the "un-official official" beer of the armed services, lol!
ReplyDeleteInteresting, Virg. FWIW, PBR was NEVER my "un-official official" beer of the armed services.
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