The Digg title (where I found this) o' this Tube O' You vid is "LARGE-SCALE MASOCHISM;1,000 People Each Eating A Ghost Chili Simultaneously." Two things immediately come to mind about this.
First: It's CHILE, gotdammit. Stop writin' "chili" unless you're talking about that southwestern dish made out o' meat, chiles, and other stuff.
Second: How hot is a Ghost chile*?
In 2007, Guinness World Records certified that the ghost pepper was the world's hottest chili pepper, 401.5 times hotter than Tabasco sauce; the ghost chilli is rated at more than 1 million Scoville heat units (SHUs). Classic Tabasco sauce ranges from 2,500 to 5,000 SHUs. However, as of 2012, it was superseded by the Trinidad moruga scorpion.So: Popping one of these into your mouth and biting down hard ain't too very smart. Then again, what do Danes know about chile, anyhoo? To answer my own question: little or nuthin' (except for Klaus, bless his heart), but at least a thousand of 'em learned a lil sumthin'.
* Even the freakin' Wiki gets it wrong, in two different flavors: "chili" and "chilli."