The mass purveyor of grilled meat is offering, for a limited time, something even better than their usual piles of beef patties. This week, American men were given the chance to smell like their favourite meat snack with the launch of Flame, Burger King's contribution to the perfume market.
The company describes Flame as "the scent of seduction with a hint of flame-broiled meat".
Then again, one wonders why I had to hear about this in a British newspaper. Why haven’t I seen this advertised on my teevee? Or elsewhere in American media? But then again… I know it’s real. I’ve been to the web site. (Which is kinda cool, I must admit.)