There's no accounting for how these things start...
... but Fenton is sweeping the inner-tubes, especially in the UK. From the Guardian:
Somewhere – probably in south-west London – lies a dog that this week took its rightful place in the Unofficial List of Famous Labradors.
The 47-second video of Fenton (Benton?) chasing deer across Richmond Park has now been viewed more than 1.5m times – And here's the man who shot the original video talking to Absolute Radio's Christian O'Connell. And then there are the mashups. Oh, the mashups!
From Alan Partridge to Alien, countless YouTube creations keep coming.
And here's one such:
There's more at the Guardian's PDA page.