That's the Winnipeg Jets' new logo, otherwise to be known in future as the first North American
military air force (ed: see comments) themed hockey club*. From a Jets press release about the logo:
The design for the new logo, which was developed in partnership with Reebok and the NHL, was inspired by the logo of the Royal Canadian Air Force.Pretty cool, eh? A logo ain't nearly enough to get me to change my hockey allegiance but I just might buy a hat. Then again, I think I said the same thing when San Jose came into the NHL a few years back... so mebbe not.
“True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” said Mark Chipman, Chairman & Governor of True North Sports & Entertainment. “We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”
* The Jets ain't the first hockey team in the world with a military image. Who could forget those dominant Moscow Central Red Army teams of yesteryear?
h/t: the usual (hockey) source.